Top 10 tips for marketing if you’re a small to medium business
The marketing and advertising world is evolving quickly. And you need to evolve with it. How you used to successfully market your business ten years ago… five years ago… even...
5 crucial ingredients of a successful B2B digital marketing strategy
Digital marketing represents huge potential for the B2B space to expand your client base and grow your business Marketing for B2B companies involves a unique set of challenges,...
The difference between on-site blog content and off-site content
Google recently updated its search quality rating guidelines, which has had a profound impact on the way that content is created. Publishing a revised 164-page document, the...
5 digital marketing trends your business needs to try
In order for your business to keep growing in the digital marketplace, you’ve got to develop a marketing strategy that keeps up with the technology. We are a society tearing...
7 pieces of information necessary for any marketing strategy
Starting a new marketing strategy is exciting. You’ll get to come up with creative new ideas, see your brand applied in new contexts and in new ways, and hopefully see a...
Will VR technology change marketing forever?
Virtual reality (VR) technology has been discussed and hinted at for years, but we’ve finally seen some significant progress made this year. And while there’s still a lot of...
Beat the marketing competition with data analysis
Many experts think that massive collection and analysis of data is the way to retain customers, but in reality, data’s not enough. And while the field of analytics is...
Why marketing is not the job for the lazy
Recent polls by TrackMaven showed the decline in engagement across social platforms. The study was examining major established social marketing platforms — Facebook,...
3 key elements your content needs to break out from the crowd
Content marketing has been around for a while now — it’s no longer a new idea. Most companies have a robust content marketing strategy that includes blogging, social...
3 essential stories you need on your website to attract customers
Want to have more customers, opt-ins on your website and clicks on your “Buy Now” button? Do what Hollywood does — use stories to sell your products and services. This...
The most important metric you can track
In Ultimate Guide to Local Business Marketing, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a...
3 simple tips to convert curious visitors into paying customers
Let’s say you’ve already implemented some great content marketing tactics and generated considerable traffic to your site. That’s great to know. But now it’s time to...
What you need to know before hiring an online Marketing Agency
Hiring an online marketing agency to help expand your brand’s reach online can be one of the best decisions you make in 2016 — provided you onboard the right agency....
9 steps for sticking with your marketing plan
In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this...
7 marketing mistakes that could sink your business
I once knew a marketing guy who always thought he could shape-shift the numbers and make them look good. That guy got fired from his job and cost his company hundreds of thousands...