How to test your programmatic creatives like a pro
Testing programmatic display creatives is worth your time, says contributor Grace Kaye. Here are two types of tests to implement, the benefits of each and how to use test results...
A new dawn for programmatic display in a post-GDPR World
25 May 2018, the date the General Data Protection Regulation came into force, has quietly slipped into the ether of the past. The legal industry are smiling at their healthy...
Programmatic is an amazing tool for branding. Here’s how to use it.
If you’ve been reserving programmatic display for your performance campaigns, contributor Grace Kaye encourages you to expand your horizons. Programmatic is not just for...
Programmatic display lead
Ingenuity Digital Holdings (IDHL) which trades as The WebMarketing Group, Ingenuity Digital and NetConstruct is one of the largest group of full service digital agencies in the...