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Tag : Programmatic

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6 ways business media makes money

Media, advertising, and management consulting all used to be separate businesses, but they’ve been converging for awhile. This is relevant for fintech, banking, and housing, so...
want-to-know

What advertisers want to know about programmatic

Tackling ad auctions, data leakage, what to measure and in-housing Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and...
mobile-app-advertising

Why marketers should consider in-app advertising

Mobile advertising is predicted to drive 75% of all digital ad spend in 2018.  A large percentage of this is likely to go towards in-app ads – currently the fastest growing...
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