Tuning in to digital audio advertising
I’ve been keeping my ear out for the song of the summer. It’s gotta be a song with that hook, the beat, and becomes an earworm before you know it. Though jamming to Lil Nas X...
5 native advertising trends that will double your brand sales in 2018
Native advertising has been in the headlines for quite some time now. Trends keep changing as technology evolves. A native advertisement is an advertising format that is...
How much backing should you really put behind your video advertising?
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zenith’s Online Video Forecasts 2018. By...
How to win with native video
Video advertising has emerged as one of the most popular ways of reaching consumers online. But even as more advertisers flock to video, consumer habits are changing. A year ago,...
4 places to share your video advertising
You’ve created a series of videos that are sure to attract positive attention from potential customers as well as your established clients. Now the question is where to share...
Top 3 Video Advertising Trends in 2018
Quite predictably, the industry experts have been lately sharing their predictions on what to expect across the video advertising landscape this year. Well, here are the three...
Why the consumer gravity effect should be a constant force for your marketing
To achieve success in today’s market, advertisers and publishers must consider consumer gravity’s impact on digital strategy. We’ve seen a number of new digital consumer...