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Programmatic

HomeArchive by Category "Programmatic" (Page 2)
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5 ways to use data-driven advertising

Sophisticated marketing platforms have given us the power to gather data points that take the guesswork out of digital advertising. Availability of data, insights, and analytics...
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Unlocking B2B programmatic Success

B2B marketers know that programmatic can bring value, but many still struggle to execute successful campaigns and prove ROI. Dun & Bradstreet’s, Senior Vice...
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Programmatic Adtech for B2B advertisers

Programmatic advertising is not something B2B marketers took to at once. In fact, the original avatar wasn’t even conducive to B2B buyers, who valued relevant exposure and...
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Programmatic advertising is more than a tactic

Optimizing and enhancing programmatic advertising will be a focus for many marketers this year. The benefits of an optimized programmatic advertising strategy are amplified by...