Why you should be using programmatic native ads
Contributor Grace Kaye extols the benefits of programmatic native advertising and walks you through how to deploy a successful campaign. Native ads have so much potential that I...
Understanding programmatic auction pricing is a major priority for marketers
As automated advertising has matured, the structure of programmatic auctions has become more confusing. In 2018, marketers are looking to break through the clutter to understand...
How to get more from programmatic advertising & conquer its challenges
It’s not easy being the king of the internet. Last year, Google lost millions when advertisers saw their ads displayed alongside extremist and hateful content on YouTube....
Global programmatic spend grows to more than a quarter of digital media budgets
Global programmatic is set to account for 28% of digital media spend in 2017/18, rocketing up from 17% in the previous year in spite of growing concerns over brand safety, ad...
4 places to share your video advertising
You’ve created a series of videos that are sure to attract positive attention from potential customers as well as your established clients. Now the question is where to share...
Getting your digital advertising right
“The days of giving digital a pass, are over. It’s time to grow up. It’s time for action.”These are the words of Proctor & Gamble’s chief brand...
Navigating a new revolution in programmatic advertising technology
The digital advertising industry is currently in the midst of a technological revolution, with the establishment of programmatic advertising players offering service providers...
Should brands bring their programmatic advertising in-house?
The last few years have seen programmatic advertising move from being the domain of agency specialists working largely in isolation from the organizations they’re supporting...
Programmatic Advertising: Back on the menu, but…
It’s not difficult to see that for a number of local agencies, Facebook and Google is where it’s at. In my estimation, up to 80% of digital budget are being directed...
Native delivers brand safety in a programmatic world
When it comes to the most controversial subjects of the marketing world, native and programmatic are vying for first place. Native is criticised as a tactic that intentionally...
What is programmatic display advertising and why does your company need to start using it today?
You may have heard the phrase ‘programmatic display advertising’ bandied around the digital marketing sphere of late. It is one of the industry’s latest buzz words and it is...
Programmatic display lead
Ingenuity Digital Holdings (IDHL) which trades as The WebMarketing Group, Ingenuity Digital and NetConstruct is one of the largest group of full service digital agencies in the...
To do programmatic advertising yourself, start by picking a DSP
Programmatic advertising has emerged as one of the most efficient ways for marketers to reach audiences anywhere they are on the web in real-time. Research firm eMarketer...
Programmatic…Native…Mobile: Connecting The Dots
Adotas recently caught up with Robert Wildner, Glispa Group’s VP of Media Operations and Head of Ampiri, to talk about the challenges facing programmatic and native advertising...
