Top 5 reasons why you need a social media manager
A dedicated social media manager is an essential part of your brand’s digital marketing strategy. Here are 5 reasons why. There are currently over 3 million businesses...
The greatest hidden cost to marketing success: Ineffective communication
Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond Marketing leaders know that success...
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The essential copywriting guide for business owners looking to attract more attention to their business online
Whether you’re a business owner or an aspiring copywriter who’s just enrolled in their first copywriting courses, copywriting is writing that serves a purpose, more than just...
Measure the Success of a Marketing Campaign through the Product and the Brand
“Measurement” is a hot topic in marketing right now, although I’m not sure there was ever a time when it wasn’t important. Back in the day, when the bulk of a brand’s...