Wait, wasn’t that a piece of advertising?
Native ads blend marketing with information and entertainment, aiming for greater consumer engagement Hiding from the ‘vah-coom’ is an essential skill all kittens must learn,...
Native delivers brand safety in a programmatic world
When it comes to the most controversial subjects of the marketing world, native and programmatic are vying for first place. Native is criticised as a tactic that intentionally...
How to market your brand using interactive native content
Have you tapped into the power of interactive native content? If the idea is still new to you, take a look at contributor Jane Loring’s unique, interactive foray into the...
Programmatic…Native…Mobile: Connecting The Dots
Adotas recently caught up with Robert Wildner, Glispa Group’s VP of Media Operations and Head of Ampiri, to talk about the challenges facing programmatic and native advertising...
Why and how entities are shaping location marketing
What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize...
Why smart internet marketers are opting for native advertising
Consider that 32 percent of consumers are open to sharing a native ad with friends, family and colleagues, while only 19 percent of consumers will share traditional banner ads....
4 reasons your company should use native advertising
Native advertising is new, which makes it prone to controversy. Detractors question the media’s objectivity and the potential for misleading consumers — an issue...
The pros, cons and politics of hybrid mobile apps
A hybrid mobile app is an application that has been built with web technologies – HTML5, CSS3 and JavaScript – and then “wrapped” with native code for closer integration...
