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ROI

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The challenges of measuring marketing ROI

Today, marketing can be thought of as almost equal parts art and science. The reason behind much of this is the increasing growth and importance of marketing technology software...
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4 most ROI-generating ad formats

We’re witnessing a massive transformation of advertising technologies. Advertisers modify their marketing strategies, adjust new ad placement approaches, and maximize ROI with...
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To understand your audience, think big

Understanding your audience is the biggest key to a successful campaign; more so today than ever before. While bold, it’s becoming increasingly clear from both a marketer and...
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There is no ‘I’ in successful ABM

Contributor John Steinert explains how alignment across an end-to-end process helps sustain and scale your program. When I saw this video of cadets helping each other scale a high...