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Category : ROI

HomeArchive by Category "ROI"

4 most ROI-generating ad formats

We’re witnessing a massive transformation of advertising technologies. Advertisers modify their marketing strategies, adjust new ad placement approaches, and maximize ROI with new ad formats. Brands are no longer...

To understand your audience, think big

Understanding your audience is the biggest key to a successful campaign; more so today than ever before. While bold, it’s becoming increasingly clear from both a marketer and consumer perspective the annoyance of...