ROI

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roi

4 most ROI-generating ad formats

We’re witnessing a massive transformation of advertising technologies. Advertisers modify their marketing strategies, adjust new ad placement approaches, and maximize ROI with...
think-big-audience

To understand your audience, think big

Understanding your audience is the biggest key to a successful campaign; more so today than ever before. While bold, it’s becoming increasingly clear from both a marketer and...
abm

There is no ‘I’ in successful ABM

Contributor John Steinert explains how alignment across an end-to-end process helps sustain and scale your program. When I saw this video of cadets helping each other scale a high...