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Category : ROI

HomeArchive by Category "ROI"
modern-advertising

The conundrum of modern advertising

What is BEM and how does it apply to native ads? There are a million ways to reach customers with your message. Advertising techniques are continually shape-shifting, adapting to consumer preferences and new...
content-smarter

5 steps to making your content smarter

The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey conducted by my company, BrightEdge, found that 97% of marketers view these two areas as converged...
roi_augment

The benefits of augmented reality on ROI

Augmented reality has huge potential to be a strong medium for marketing in the future by applying an interactive digital layer over our reality. From displaying additional information to enhancing communication...