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ROI

HomeArchive by Category "ROI" (Page 2)
modern-advertising

The conundrum of modern advertising

What is BEM and how does it apply to native ads? There are a million ways to reach customers with your message. Advertising techniques are continually shape-shifting, adapting to...
content-smarter

5 steps to making your content smarter

The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey conducted by my company, BrightEdge, found that 97% of marketers...
roi_augment

The benefits of augmented reality on ROI

Augmented reality has huge potential to be a strong medium for marketing in the future by applying an interactive digital layer over our reality. From displaying additional...
most_important_metric_track

The most important metric you can track

In Ultimate Guide to Local Business Marketing, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a...