How to use social media to get millennials to buy from you
By following these tips, you’ll be sure to create a digital presence that captivates millennial consumers. Ecommerce sales in the United States are projected to...
14 ways to avoid creating safe & boring content
How do you stand out from all of the clutter and get your audience to take notice? People are exposed to messages (i.e., content) consistently – so much so that it becomes...
How to Use SEO in Your Digital Marketing Strategy
Most people today know that Search Engine Optimization (SEO) is critical to having a successful on-line business. What they may not know is exactly how to use it in their...
ROI versus ROAS and the difference between profit and growth
Zane McIntyre explores the pros and cons of return on investment and return on advertising spend campaign measurement models. Channel and campaign attribution is the pinnacle of...
7 ways to correct a failing marketing strategy
o entrepreneur has a perfect first marketing campaign. Even if you’re experienced as a marketer or entrepreneur, you can’t really dial things in until you have data to inform...
5 social media mistakes that are killing your business results
The online marketing world is evolving at a rapid pace since the emergence of social media. Nowadays, many prospective clients will judge you based on your social media presence,...
3 signs your social strategy needs help — and the Solutions
In marketing, you can be too social. Or not social enough. Or social where it doesn’t count — the digital equivalent of showing up at the wrong party. How to know if this...
The 5 Reasons why long-form content needs to be in your marketing strategy
From establishing industry expertise to giving new life to existing content, long-form content can be extremely beneficial to your content marketing strategy. Long-form content...