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Tag : roi

HomePosts Tagged "roi" (Page 4)
exposure

How to increase exposure of your B2B content

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” – Ancient Chinese Riddle While this rather philosophical thought experiment deals with...
think-big-audience

To understand your audience, think big

Understanding your audience is the biggest key to a successful campaign; more so today than ever before. While bold, it’s becoming increasingly clear from both a marketer and...
592487_TN

5 marketing tactics to increase B2B sales

Increasing B2B sales isn’t simply a matter of putting out your shingle and hoping that more customers will come your way. Businesses who purchase from you want to believe they...
b2b concept

Programmatic Adtech for B2B advertisers

Programmatic advertising is not something B2B marketers took to at once. In fact, the original avatar wasn’t even conducive to B2B buyers, who valued relevant exposure and...
display-advertising-what-is

A beginner’s guide to display advertising

If you are a business looking to dive into display advertising, it can be overwhelming. In an increasingly digital world, where everybody’s eyes are glued to a screen, most...