How to plan and launch a digital advertising campaign
It’s impossible to open your laptop or turn on your phone without being served various forms of digital advertising. From Google Adwords or Facebook retargeting to programmatic,...
What is RTB advertising platform?
It was recorded that right from the start of this year more than 20% growth was came through this area. This analysis was done on American market and regions like Asia and Europe...
How should digital ad effectiveness be measured?
IAB UK recently launched National Anti Click-Through Rate Day to highlight the industry’s over reliance on vanity metrics for measuring digital ad effectiveness. This...
The invaluable role of automation in digital marketing that guarantees success
Just how digital marketing is going to change over the next ten years is anyone’s guess. Even high-ranking executives at Google probably don’t have a solid grasp of how...
What advertisers want to know about programmatic
Tackling ad auctions, data leakage, what to measure and in-housing Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and...
Improving revenue with programmatic advertising
PETALING JAYA: As more companies are looking to different avenues to increase their advertising revenue, programmatic advertising offers a different route in light of the...
A new dawn for programmatic display in a post-GDPR World
25 May 2018, the date the General Data Protection Regulation came into force, has quietly slipped into the ether of the past. The legal industry are smiling at their healthy...
4 trends that will set the pace in programmatic advertising for 2018
In 2017, we witnessed several groundbreaking innovations that would continue to affect and influence the work of digital marketers in Programmatic advertising in the nearest...
What programmatic models mean for the digital industry
The traditional advertising model is slow and cumbersome, filled with pitches, negotiations, and confusing value assessments, writes Kayleigh Alexandra. Programmatic marketing is...
How e-commerce brands need to adjust in light of GDPR
Even those of us in the U.S. who aren’t familiar with the nuances of the General Data Protection Regulation (GDPR) have certainly experienced its impact. A slew of updated...
How programmatic advertising helps to target the right audience
Even though you have the best of advertisements made, they cannot have the desired effect unless they appear at the right time and at the right place. There is a growing need,...
How to succeed in advertising (and transform the internet while you’re at it)
We have programmatic advertising to thank for the internet’s wealth—and privacy problems. And we have Right Media to thank for programmatic ads. It is now exceedingly normal...
5 ways to use data-driven advertising
Sophisticated marketing platforms have given us the power to gather data points that take the guesswork out of digital advertising. Availability of data, insights, and analytics...
Unlocking B2B programmatic Success
B2B marketers know that programmatic can bring value, but many still struggle to execute successful campaigns and prove ROI. Dun & Bradstreet’s, Senior Vice...
Programmatic Advertising: Reach the right customers at the right time
Programmatic Advertising is the latest buzzword in the advertising ecosystem. Advertisers are going ga-ga over programmatic advertising. And why not! Considering the host of...