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Tag : programmatic advertising

HomePosts Tagged "programmatic advertising"
rtb

What is RTB advertising platform?

It was recorded that right from the start of this year more than 20% growth was came through this area. This analysis was done on American market and regions like Asia and Europe...
want-to-know

What advertisers want to know about programmatic

Tackling ad auctions, data leakage, what to measure and in-housing Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and...
improving-revenue

Improving revenue with programmatic advertising

PETALING JAYA: As more companies are looking to different avenues to increase their advertising revenue, programmatic advertising offers a different route in light of the...
Graph of startup process for website banner and landing page

5 ways to use data-driven advertising

Sophisticated marketing platforms have given us the power to gather data points that take the guesswork out of digital advertising. Availability of data, insights, and analytics...
Golden key and puzzle

Unlocking B2B programmatic Success

B2B marketers know that programmatic can bring value, but many still struggle to execute successful campaigns and prove ROI. Dun & Bradstreet’s, Senior Vice...