11 April 2022
Marketing trends in 2022 as Artificial Intelligence takes over at B2B marketer are changing in 2022. Marketers in B2B will be focusing on using AI-powered marketing and...
6 August 2021
It’s impossible to open your laptop or turn on your phone without being served various forms of digital advertising. From Google Adwords or Facebook retargeting to programmatic,...
31 May 2019
It was recorded that right from the start of this year more than 20% growth was came through this area. This analysis was done on American market and regions like Asia and Europe...
21 February 2019
IAB UK recently launched National Anti Click-Through Rate Day to highlight the industry’s over reliance on vanity metrics for measuring digital ad effectiveness. This...
4 December 2018
Just how digital marketing is going to change over the next ten years is anyone’s guess. Even high-ranking executives at Google probably don’t have a solid grasp of how...
19 October 2018
Tackling ad auctions, data leakage, what to measure and in-housing Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and...
27 September 2018
PETALING JAYA: As more companies are looking to different avenues to increase their advertising revenue, programmatic advertising offers a different route in light of the...
27 July 2018
25 May 2018, the date the General Data Protection Regulation came into force, has quietly slipped into the ether of the past. The legal industry are smiling at their healthy...
24 July 2018
In 2017, we witnessed several groundbreaking innovations that would continue to affect and influence the work of digital marketers in Programmatic advertising in the nearest...
13 July 2018
The traditional advertising model is slow and cumbersome, filled with pitches, negotiations, and confusing value assessments, writes Kayleigh Alexandra. Programmatic marketing is...
12 July 2018
Even those of us in the U.S. who aren’t familiar with the nuances of the General Data Protection Regulation (GDPR) have certainly experienced its impact. A slew of updated...
27 June 2018
Even though you have the best of advertisements made, they cannot have the desired effect unless they appear at the right time and at the right place. There is a growing need,...
11 June 2018
We have programmatic advertising to thank for the internet’s wealth—and privacy problems. And we have Right Media to thank for programmatic ads. It is now exceedingly normal...
4 June 2018
Sophisticated marketing platforms have given us the power to gather data points that take the guesswork out of digital advertising. Availability of data, insights, and analytics...
31 May 2018
B2B marketers know that programmatic can bring value, but many still struggle to execute successful campaigns and prove ROI. Dun & Bradstreet’s, Senior Vice...