31 May 2019
It was recorded that right from the start of this year more than 20% growth was came through this area. This analysis was done on American market and regions like Asia and Europe also showed mind-blowing results. It all...
21 February 2019
IAB UK recently launched National Anti Click-Through Rate Day to highlight the industry’s over reliance on vanity metrics for measuring digital ad effectiveness. This lighthearted message underlines a more serious...
4 December 2018
Just how digital marketing is going to change over the next ten years is anyone’s guess. Even high-ranking executives at Google probably don’t have a solid grasp of how businesses and consumers will interact with...
19 October 2018
Tackling ad auctions, data leakage, what to measure and in-housing Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and branch reformation of every tier of the...
27 September 2018
PETALING JAYA: As more companies are looking to different avenues to increase their advertising revenue, programmatic advertising offers a different route in light of the competitive environment. Eyeota general manager...
