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HomePosts Tagged "marketing" (Page 22)

How to remarket your way to a better ROI

Remarketing provides marketers with another opportunity to target and convert potential customers. Here’s how you can effectively execute this and ultimately earn greater...

5 Cutting-Edge Tools for the Modern Marketer

A 2014 survey from the Economist revealed that CMO’s regard data analysis, technology, and marketing operations to be critical areas of focus that are lacking expertise. This...

Why Publishing is the fifth “P” of Marketing

Anyone who’s taken a Marketing 101 class in the last 30 or 40 years has likely been introduced to the subject with the concept of the “Four P’s” of marketing. The four...

Modern Strategies from Ancient Greece

he Ship of Theseus paradox is also an allegory for the flux in expectations in the marketing industry. How can altering the trajectory of brand strategy impact reputation and...