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HomePosts Tagged "marketing" (Page 23)

9 of the best SEO tools to boost your SEO efforts

It doesn’t matter what the size or purpose of your website is, Search Engine Optimization (SEO) is critical if you want to be found on the melee that is the Internet. But you...

The Transformation of Publishing

Digital media gives publishers greater access and channels to distribute content, but sharing that message, and standing out in the crowd, remains a challenge, says...

The 5 pillars of great SEO copywriting

SEO copywriting. Does this conjure thoughts of a bespectacled man sitting in front of a typewriter, tapping away while smoking a pipe, his 1950’s hair slicked to the side and...

Marketing: you’re doing it all wrong

You know that feeling you have when you’re considering a big purchase from a salesperson who’s practically salivating at the prospect for the sale? It’s as though you...

10 ways you can gain Trust online

Trust is one of the most challenging things to earn and the easiest to break. When you’re first starting to build your brand, gaining the trust of your prospective new clients...

4 secrets to starting an ‘Idea Epidemic’

The ALS Ice Bucket Challenge was wildly successful in raising awareness of ALS and brought in millions in donations last year. Yet there were no complicated communications...

Why Nostalgia Marketing Works

Whether it’s the smell of your mom’s cooking, hearing a song from your senior year of high school, or seeing a pair of sneakers from your childhood, there are numerous...

Marketing has a Marketing Problem

A majority of executives today think that marketers lack credibility and a solid understanding of how business works. Overall, the marketing function suffers from a lack of...

10 Tips for Marketing on a Shoestring Budget

Most small business owners face this dilemma at one time or another: How to create a successful marketing campaign that generates revenue advertising without breaking the bank....