5 native advertising trends that will double your brand sales in 2018
Native advertising has been in the headlines for quite some time now. Trends keep changing as technology evolves. A native advertisement is an advertising format that is...
How much backing should you really put behind your video advertising?
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zenith’s Online Video Forecasts 2018. By...
8 reasons why you should hire a digital marketing consultant for your small business
How confident are you in your web marketing skills? Do you have a designated expert on hand to ensure you’re up on the latest digital marketing trends and that your web presence...
How digital video advertising will dominate the next decade
You don’t have to dig deep to understand why video advertising is becoming the dominant force in the digital marketing universe. Attention spans are dwindling to a point where...
3 reasons why you should reuse existing content
Consumers are obsessed with content. They’re so obsessed that they’re spending nearly one-third of their days engaging with digital content. However, consumers aren’t...
Small business marketing tips that are often overlooked
Small business owners often choose their field based on what they know best, but overlook the important marketing exercises necessary to constantly attract new business and grow....
Digital is the brave new ‘health care’ advertising world
I was fascinated as I watched Facebook CEO Mark Zuckerberg’s testimony in April before a committee in the U.S. Senate where he explained how Facebook makes $11 million per...
Remarketing: Why you should focus on it instead of only driving new traffic
There are dozens of techniques how to gain online viewers and turn them into customers. One of which is driving traffic, such as utilizing SEO, writing irresistible headlines,...
A better media is possible
Trust in tatters. Business model busted. And journalism under attack from all sides. So why does Vanessa Baird think that the news media has a bright future? For the past few...
3 hard moves entrepreneurs must make
When it comes to business, patching your problems just won’t cut it. Find out how to handle three hard moves entrepreneurs frequently push off. There’s a lot of...
More Call Centers are Using Social Media for Customer Service – And It’s Working
*This post was guest-authored by Ryan Gould from Elevation Marketing* Instead of assigning social media to a separate department, many call centers are employing social media as...
3 easy steps to grow your email list
Email marketing doesn’t work unless you build a list of people who are interested in your products or services. Email marketing doesn’t work unless you build a list...
Opportunities for social media marketing
How can we use the latest trends in Social Media to expand on our Social Media marketing strategies? Discover more. You will have noticed that Facebook isn’t getting the...
Programmatic is an amazing tool for branding. Here’s how to use it.
If you’ve been reserving programmatic display for your performance campaigns, contributor Grace Kaye encourages you to expand your horizons. Programmatic is not just for...
Report: Millennials least influenced by retail advertising, most active tech adopters
The bar is getting higher for retailers, and most of them won’t clear it. It may be that different generations have always shopped differently. However, new research from...
