The pivot to reality for digital media
Forget the pivot to video; the pivot to reality is in full swing in digital media. The culprits are well-known. Google and Facebook have an iron grip on digital ad revenue....
Getting your digital advertising right
“The days of giving digital a pass, are over. It’s time to grow up. It’s time for action.”These are the words of Proctor & Gamble’s chief brand...
How are you changing your content marketing program in 2018?
Understanding how dynamic content works is easy. Implementing it can be much trickier. To help you plan ahead and get your content marketing program in tip-top shape, columnist...
How to increase customer lifetime value and boost profits
It’s cheaper to retain customers than get new ones; use these three strategies and five tactics to keep the ones you have. Your bottom line will thank you. It’s far less...
Why your social media audience is critical for content marketing
How do you get your content shared and then reshared? Columnist Mark Traphagen discusses how to cultivate an audience that will help your content spread like wildfire. If you...
10 types of content that will earn links naturally
When it comes to earning natural links, it’s our responsibility as SEO professionals and digital marketers to know what should (or potentially could) work, as well as what...
4 strategies for a strong early marketing plan
Joining the likes of Facebook, Twitter and Snapchat, Pinterest is adding capability for video advertisements that may give other social media channels a run for their money....
How to virtually guarantee you’ll hit your growth goals
Have you spent some time laying out all the strategies you’ll use to grow your business? Even if you have, you may want to update them based on what you’re about to...
Programmatic display lead
Ingenuity Digital Holdings (IDHL) which trades as The WebMarketing Group, Ingenuity Digital and NetConstruct is one of the largest group of full service digital agencies in the...
5 ways to monetize your social media followings
Columnist Jordan Kasteler shares five ways to turn your social media presence into a way to generate revenue — even if you don’t have a massive following on Facebook...
6 ways you can use social listening now
Since the dawn of social media, brands have learned to use the awesome power of social media listening to their advantage. You can use social media listening to generate leads,...
4 things developers really wish every marketer understood
Contributor Josh Aberant shares the good, the bad and the ugly of developers’ marketing experiences. The challenges (and myths) of marketing to developers can feel boundless at...
What can advertising spend tell us about the future of social networks?
Social media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. Facebook and LinkedIn first...
Could the future of content marketing be more content, not less?
Less is more. Quality, not quantity. You’ve heard it before. Both of these are used to define content strategies. You’ve had it drilled into your head that it is more...
Social media marketing mistakes you should avoid
There are many ways marketers can use social media, and we often see a lot of great examples of social media marketing from products or national brands and local businesses that...