6 ways you can use social listening now
Since the dawn of social media, brands have learned to use the awesome power of social media listening to their advantage. You can use social media listening to generate leads,...
4 things developers really wish every marketer understood
Contributor Josh Aberant shares the good, the bad and the ugly of developers’ marketing experiences. The challenges (and myths) of marketing to developers can feel boundless at...
What can advertising spend tell us about the future of social networks?
Social media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. Facebook and LinkedIn first...
Could the future of content marketing be more content, not less?
Less is more. Quality, not quantity. You’ve heard it before. Both of these are used to define content strategies. You’ve had it drilled into your head that it is more...
Social media marketing mistakes you should avoid
There are many ways marketers can use social media, and we often see a lot of great examples of social media marketing from products or national brands and local businesses that...
Is SEO right for your business?
Search engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation....
3 key elements your content needs to break out from the crowd
Content marketing has been around for a while now — it’s no longer a new idea. Most companies have a robust content marketing strategy that includes blogging, social...
How to craft your social media marketing plan
In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this...
3 signs your social strategy needs help — and the Solutions
In marketing, you can be too social. Or not social enough. Or social where it doesn’t count — the digital equivalent of showing up at the wrong party. How to know if this...
3 ways content can convert social media fans into customers
Social media is great, but with so many people and posts, it’s easy for even a practiced online marketer to feel overwhelmed. The volume of content can keep you scrolling and...
A short guide to assessing the ROI of your content marketing
Make sure you’re getting the best return on investment for your content marketing by measuring its performance. Here’s how. ClickZ’s first intelligence report on Digital...
Are SEOs focusing on the wrong target?
I’ve spent a considerable amount of my life in the SEO world. But I’m here to say that our discipline is led by a false premise. We’re all chasing the wrong rabbit (or...
The hidden social media dangers for all businesses
Everyone is telling you to use social media – but who’s telling you to be careful? Despite what some may suggest, social media is not all that new. As far as I’m concerned,...
Getting over three mar-tech hurdles: are you ready?
Mar-tech is expected to thrive throughout 2016. How can marketers prepare themselves for the challenges that will accompany these advancements? Good news for marketers and...
Six ways to improve value and trust for your brand’s website
A brand’s vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use these six tactics to...