From home furniture, shoes, medicines, to day-to-day groceries, almost everything can be purchased online. The internet has completely modernized the way consumers make purchases.
The D2C (direct-to-customer) business model enables manufacturers to directly sell their products to consumers with the help of their ecommerce website or portals like eBay, Amazon, etc. Small startups have immensely benefited from this model as they don’t have to worry about reaching out to multichannel retailers in various parts of the country for improving their sales figures.
Customized option for better effectiveness
Remember, an appealing and effective theme can ensure efficient communication and higher engagement rate. Some colors are playful and elegant, while others offer the feeling of luxury and warmth. Certain colors provide a sense of brightness, peace, and stability as well. Aesthetics play a prominent role in attracting visitors and keeping them glued to the screen. A specific set of colors can make visitors feel special. Custom development options enable companies to make a website visually appealing. Brands can create themes that perfectly match with their brand identity.
Custom built websites can be designed according to specific organizational requirements. A company’s branding experts and founders can sit with developers from a reputed ecommerce development company to create visual assets with colors that represent brand values. This may not be the case if you opt for an off-the-shelf theme.
You can also integrate multiple Artificial Intelligence and Machine Learning solutions in your customized web commerce portal. There are AI solutions like Atomic AI, LivePerson, Seebo, and IBM Watson, that can help in providing the next level experience. Firms that provide ecommerce development services with the help of their experienced team of engineers can assist in implementing ‘smart’ solutions without breaking the bank.
Customization makes localization easy
Players like eBay; Amazon, Alibaba, Target, etc. have set the standards so high that consumers expect personalized experience even from local startups these days.
Along with a range of products, even the purchase funnel, payment process, and disclaimers need to be localized according to the visitor’s geographical location.
Some states in the US make it mandatory for ecommerce sites to display appropriate product-specific disclaimers before the customer makes payment for the selected item. Customization can help your firm to take care of such processes and adhere to compliance codes.
Online shopping portals based in the US can sell products to consumers in Asian countries these days. Chinese herbal medicines are sold in various parts of Europe. However, customers often feel frustrated due to the lack of support for local currencies. Asian banks charge FOREX and other fees for making payment in dollars or pounds. Thus, local currency support can help online shopping portals to remain one step ahead. Along with multiple currency payment options, customization also allows brands to offer support for numerous languages.
Customized sites can easily win visitors’ trust
Besides content, mobile compatibility, and site loading time, Google gives weight to a website’s theme. Some of the commonly used templates are also often used for creating spam sites. Thus, users find it difficult to trust websites that using these designs. Even the supporters of website templates agree that Google shows less trust for such portals because of their common theme.
Some search engine optimization experts openly agree that custom built websites get better search engine rankings.
System integration issues are taken care of
Companies, especially, startups often prefer to integrate existing systems like ERP, CRM, mobile apps and other business software with the ecommerce portal so that it remains in sync. Off-the-shelf solutions have restrictions when it comes to system integration. However, when startups opt for a custom web application, they can design the system in such a way that it can work with the existing solutions seamlessly.
An extensive library of security solutions from around the world
Data breaches can ruin a startup’s image within seconds, and impact its chances of attracting new investors in the future. Thus, the data security angle needs special attention.
Security remains the top priority not just for startups but for big brands as well. Take the recent example of how the reputation of Starwood Hotels (Marriott) was impacted when it declared that the confidential data of 500 million guests was compromised.
Off-the-shelf platforms are often found to be the favorite targets of hackers around the world. Reports about even the most secured WordPress (ready to use) blogs getting hacked surface every month.
Off-the-shelf themes can integrate with a particular set of security solutions. On the other hand, with a customized option, maximum data protection measures can be implemented by developers from day one. Companies can choose data protection software from an extensive library of solutions that are designed to comply with data protection regulations from multiple countries. Encryption algorithms can be used for protecting sensitive information wherever necessary.
Most importantly, the code is not downloadable or accessible to unauthorized third parties. So, there’s no chance of exposing structural vulnerabilities like in the case of commonly used themes. Opt for a good ecommerce development company like Smart Sight Innovations to get the best possible customized solutions for your ecommerce needs.
by Harshal Jani