Even though blogging is not a new trend, its popularity is rapidly growing. It is almost a requirement to have a blog on your website. It is a free source of information, and people love it. However, since the number of blogs reached 570 million, it is getting more difficult to advertise and stay ahead of the competition. With that in mind, it is essential to look at new strategies for promoting your blog. Here are our top 7 suggestions!
1. Use the Power of Videos
Reading a wall of text can sometimes be boring, especially if it’s not the first article the customer reads that day. Longer pieces can take a lot of time to process, especially if they are filled with important information. One of the strategies that will substantially improve your blog is turning content into videos and posting them on a YouTube account.
New businesses need blogs with videos because they save time for your readers. Instead of reading for 10-15 minutes, they can put on their earphones and listen to your content while doing something else. Furthermore, a video is more engaging and interesting than an article.
2. Upgrade Your Old Content
If we look at how blogs function, it is virtually impossible that all of your content will be evergreen. Some articles will go out of date because everything constantly changes.
A good approach would be to update your old articles with new information. If someone opens an article from 2018, they will not close it and look for something more recent.
A clever way to do this is to create a redirect link to a newer post at the top of your old one. This will show your customers that you care about every piece of information on your blog. Still, have in mind that one of the reasons for not receiving traffic on your blog is posting duplicate content. This strategy could be treated as such. When doing this, you need to clarify that the new post is better and more valuable than the old one.
3. Use LinkedIn
LinkedIn is most definitely the largest professional network today. With over 750 million users, it represents a source of valuable business connections. It should be, by far, your best social media platform for blog advertising.
One of the reasons LinkedIn is so much better than the rest is that people who use it are always on the lookout for new information. Your posts will gain visibility much quicker than on other platforms.
4. Guest Posting
Guest posting is one of the older strategies that still work. Finding professional writers to write for your blog is an excellent way to build a network of valuable connections. Furthermore, you can also get a lot of quality content.
Just how other people can write for your blog, you can write for others. If you have a niche where you excel, use that to your benefit. Create content for other blogs, and advertise your blog with their permission.
5. Focus on Data-Driven Content
The process of content creation has completely changed over the past 10 to 15 years. Customers are the driving force and the source of all the information. Data-driven content is created by doing customer surveys and polls and collecting valuable information about their shopping habits, demographics, requirements, and so on.
The main goal of data-driven content is to create returning customers. This is what your blog should consist of. Each piece of information you create should have a purpose.
6. A Simple Newsletter Still Works
Once you start producing high-quality, data-driven content, the best way to let your readers know about it is through a newsletter. People still use emails, and they are needed everywhere.
Work on the design, make it simple and get straight to the point. People don’t have time to waste. That means you need to quickly grab their attention.
7. Speak to the Customers In-Person
This might be a bit more difficult to accomplish, but it can drive great results. Speaking at events or running a podcast is an excellent way to connect with your customers on a personal level. You can share the information directly and give a face and a personality to your blog.
Unfortunately, blogs may feel like spam websites because there are millions of them. You need a wild card to help you stand out in the crowd.
Starting with a podcast is a good approach. You can find guest speakers, lead interesting conversations, and even include audience calls. In this age, when information is the most valuable asset, we need to find engaging and interactive ways to share it.
A Few Blogging Tips to Have In Mind
Here are a couple of bonus tips to help improve your blog. Look at these as best practices for quickly grabbing readers’ attention:
- You need a powerful title. A title represents about 90% of the first impression.
- Get straight to the point. Do not waste your readers’ time by talking about unnecessary topics.
- Avoid creating walls of text. A well-placed image will break the boredom of an article and bring some color and personality to it.
- Carefully choose the images you will use. Even though many blogs resort to free commercial photos, custom images are always a better option.
If you follow these simple steps, your content will advertise the blog for you. People want quality, and they will gladly spend their time on your blog if they get something valuable in return.
Use New Strategies for Promoting Your Blog and Connect
Hopefully, now you know what it takes to successfully advertise your blog. However, remember that these new strategies for promoting your blog will not bring results unless you know who your readers are. Research your readers, and learn about them as much as possible. Let this be your key takeaway for today! Once you get that done, everything else will be a lot easier. Best of luck!
by Simon Maxwell